You may have been a crafter for 5, 6, 8, 10, or 15 or more years. You may now wish to venture into blogging and had been thinking about what types of content to create or produce in order to grow your blog's traffic organically.
Nothing beats publishing content that's informative, engaging, of good quality, and offers variety.
Why Should Bloggers Publish Different Types of Craft-Related Content?
Different types of content raise a craft blog's value and improve traffic.
The belief that quality beats quantity hardly applies to blogging.
While craft bloggers must publish well-written and thoughtfully crafted content, they must also follow the equivalent of an editorial calendar in order to gain a steady readership.
If a craft blogger publishes content only occasionally (less than once a week), or articles that seem too scarce with information or images, readers may feel deprived or cheated of the value of spending time on a blog.
Various keywords can be incorporated into different types of content, optimizing a craft blog's ranking in search engines.
Blog content of high quality is crucial to the growth of traffic, but so is incorporating keywords that are often entered into search engines.
Different types of craft-related content help serve the needs of a specific niche.
Crafting is a huge industry, and craft blogs serve different niches and even sub-niches.
In order to satisfy the needs of the niche/s to which it hopes to cater, a craft blog must be a good mix of evergreen as well as seasonal articles and other types of content.
Evergreen content remains relevant to a craft blog even when they're way past their publication date.
A blog's evergreen content help sustain readers' interests. A list-icle of tips and case studies are examples of evergreen content.
Seasonal content, on the other hand, might help spike a blog's traffic from time to time. Examples of seasonal content are pumpkin pin cushion tutorials for Halloween, or cost-effective materials for Christmas wreaths.
Different types of content help improve a craft blog's aesthetics.
You must be mindful of your blog's layout as a craft blogger. While bursts of colors aren't absolutely essential to a craft blog, your aesthetics must come across as pleasing and easy on the eyes.
You may already be aware of the advantages of writing short sentences and paragraphs instead of large blocks of text.
Putting up clear photos also enhances a blog's text, while videos help prove important points you want to convey.
Readers would like to be informed, educated, and entertained with different types of craft-related content.
As you publish content in your craft blog more frequently, you'll realize that not only are you attracting fellow crafters from diverse backgrounds; you'll also entice those who only read for pleasure.
Having said all of the above, here are 13 different types of content on which crafters and freelance writers can build the foundation for their blogs:
(1.) Craft tutorials
Sharing step-by-step craft tutorials with instructions and corresponding images is equivalent to giving your readers front-row seats on all the action, down to the nitty-gritty details of your craft projects.
(2.) Coverage or participation in craft-related events
You can document your attendance or participation in a pottery or ceramics class, calligraphy workshop, or paint-and-sip cafes.
(3.) Coverage of themed conventions
Supporting a community of
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Themed conventions are usually held in large venues and are populated by a vibrant community of local, independent artists, illustrators, and designers.
(4.) Product recommendations and brand endorsements
If you hope to monetize your blog after about a year or 2 into publishing, you may want to get into affiliate marketing.
As a crafter, consider making a list of products you've personally used from brands with which you've partnered.
To illustrate, if you're an avid scrapbooker, you may want to recommend good brands of scrapbook albums, patterned paper, and manufactured ephemera.
You can showcase your scrapbooks to entice your fellow crafters to buy some of the products you've been using.
(5.) Tips and hacks
You may have spent years recycling and upcycling excess craft materials and even junk. Or, you may have developed expertise in looking for craft materials online at discounted rates.
No matter what tips, hacks, and advice you have to offer, your readers and fellow crafters may want to be privy to inside information.
(6.) Videos
While you can shoot videos of yourself demonstrating techniques in crafting, tutorials aren't the only ones that would make for excellent material for video content.
Think about the following:
Hauls of craft products
You may wish to upload videos of yourself and a friend arriving early at a craft store, or looking for the hobbies section of a general merchandise store in order to get 1st dibs at different craft products.
Unboxing of craft products
Unboxing videos of a huge supply of products have become popular among content creators.
You can shoot a video of yourself showing different diamond painting kits or knitting equipment after taking advantage of a clearance sale.
Tours of craft rooms
If you have your own craft room at home, consider giving a peek of your own comfortable nook to your readers and viewers.
It would be even more interesting if you were able to renovate or redecorate your craft room at a modest price. What did you use as a substitute for pricey storage bins? How were you able to organize stuff like washi tapes, beads, cardstock, stickers, etc.?
Store-inspired DIYs
If you can recreate products or items you've seen at a display at popular stores or boutiques, like gingerbread houses, snowmen, snow globes, or gnomes, you can share your tips about your DIY projects.
(7.) Collaborations
You can write about teaming up with another crafter, artist, or creator.
You may be into crocheting animals or sewing plushies using felt cloth and fiber fill, and you hired a fellow crafter to create patterns for you.
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